Google is now displaying Reddit content in search results seven times more frequently than before and is using Reddit data to train their large language models. This creates a significant SEO opportunity for business owners. The recommended strategy is to genuinely participate in relevant subreddits by adding value and helping people, rather than spamming. After establishing credibility as a contributing member, businesses can mention their services. This approach offers dual benefits: improved visibility in Google search results due to Reddit's increased prominence, and higher likelihood of AI recommendation since LLMs are trained on the same Reddit data that businesses contribute to.
Google is showing Reddit content in search results seven times as often as before
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Google is using Reddit content to train their large language models
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Businesses should contribute value to relevant subreddits before promoting their services
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This creates a new opportunity to rank in Google that didn't exist before
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Large language models are more likely to recommend businesses that contribute to Reddit because they're trained on that data
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The creator's overall position toward the main topic discussed.