A local SEO practitioner discusses the practice of adding keywords to Google Business Profile titles, which violates Google's terms of service but rarely results in enforcement. The speaker explains that their agency encourages clients to subtly add keywords to their business titles, while simultaneously removing keywords from competitors' profiles on a monthly basis. The strategy relies on the fact that Google suspensions for this practice are rare, and that competitors typically give up after receiving multiple removal notifications from Google without knowing who is removing their keywords. The speaker distinguishes between subtle keyword addition (which they recommend) and egregious violations (which they avoid).
Adding keywords to Google Business Profile titles is against Google's terms of service
High confidence
Google rarely suspends businesses for adding keywords to their profile titles
High confidence
The agency encourages clients to subtly add keywords to their Google Business Profile titles
High confidence
The agency removes keywords from competitors' profiles once a month
High confidence
Aggressive competitors might restore removed keywords within a day or two
Medium confidence
Most competitors give up after receiving multiple removal notifications from Google
Medium confidence
Competitors are not notified who removed their keywords, only that Google removed them
High confidence
The creator's overall position toward the main topic discussed.